Unstructured Comparisons

Food advertising is an art. I'm sure we've all heard how, when photographing cereal, they'll dot the flakes with Elmer's glue, along with all sorts of similar tricks. Well, someone took this observation to the next level and decided to do comparative photos of food ad copy and the actual food that you get from fast food joints.



The one caveat that I would make is that some of the difference is due to the differences between professional lightning and natural light. That said, the results are certainly interesting.